There’s no doubt social media marketing is working for businesses of all types. But still, a lot of brands feel that determining the true ROI of a social media campaign is not easy. And that has led them to shed social media marketing altogether. However, the fact of the matter is, social media marketing is like any other TYPE DIGITAL MATKETING , where it is very much possible to measure the ROI. However, it may prove to be challenging for some, especially to those businesses that do not have access to the right resources. According to an e Consultancy survey, 41% of businesses said that did not know how social media was helping them get favorable returns. So why is it so difficult for brands to measure the financial impact social media has on their business growth? Your social media goals can be of any size or scope, you should first take a bird’s view of them. Instead of asking yourself what you’d like to achieve this week, try to envision what your business wa...